We live in a marketing world where everyone strive to be best, unique and draw as much attention as the situation allots. This particularly goes for advertising and communication. And this is exactly how Toyota approached its core business.
Without going deeper into the marketing theories, I feel free to conclude that today’s example fulfill all three conditions. It is one of the best I have seen in months. About uniqueness and creativeness I am not going to come up with any comments. At the very end it is drawing considerable portion of public attention.