The Raiffeisen Bank and sparrows combination sounds like complete non sense or the hint for a weird joke. Well, it’s not a joke. 🙂 There are sparrow cities now in Belgrade. Yeap, you have heard it very well – two sparrow cities are developed and completely built thanks to full support of Raiffesisen bank branch in Serbia. Does it make more sense now? Stay tuned for the story.

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Sparrow population is dangerously decreasing for the course of last decade, therefore aforementioned bank decided to contribute to raise awareness of our small singing friends’ disappearance. For the campaign development itself McCann Belgrade takes the whole credits.

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The whole idea developed summed up in two minutes.

Pictures and videos property of Raiffesisen bank and McCann Belgrade