Among the male population in Balkans I am fairly assured that great portion of them is aware of Skopsko beer and its existence.  Which is not tremendous break through by the way. This is the article about a beer bottle innovation in order to deliver novelties to targeted market.

bottle innovation

The reason we are mentioning Skopsko beer is their new promo campaign and introduction of new bottles for their different sorts of beers. The novelty has been presented to the public on Pivolend beer festival. New bottles are shown in the picture below.

bottle innovation

For the purpose of campaign completely new melody has been composed. How the background looked like you can check out in the following video.

Graphics and video property of Skopje Brewery.