Sometimes even the sources of advertisement need advertisement. Probably one of the most popular (and certainly the oldest) Serbian newspaper “Politika” (English: The Politics) was first published around 2 PM, on 25th January 1904 in Belgrade. The first published edition had only 4 pages and was printed in 2.450 copies. This is how it looks like when the newspaper use some advertisement magic.
For more information about the newspaper that connects past and the present navigate here.