According to prestigious London School of Marketing, the most marketable athlete at this moment is well-known tennis player Roger Federer. Novak Djoković is just few places down. This has been concluded based on extensive research performed by scholars on the aforementioned institution.
Wow! Our research on the most marketable sports stars has been featured all over the world Here's a report from India http://t.co/5jikvNLyJv
— School of Marketing (@Londonlearning) July 27, 2015
However, since the purpose of this blog is to cover marketing stories connected somehow with Balkan region, many of you would ask what this research has to do with Balkan at all. Namely it has. It has big time, because of one man – Novak Djoković
On the top 20 list of marketable active athletes is Novak Djoković. More specifically, the 7th place. This made him the most marketable athlete individual coming from some Balkan state.
I strongly believe that I do not have to present him at all. Congrats to this great man.
Source: London School of Marketing