We are continuing with an easy going flow of presenting you conferences all over the Balkans. This time, we are shifting the focus to Croatia, more precisely to its capital. The winter is about to be very inspirational when it comes to media and marketing. This time, the focus is on media measurements.

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Terms like TV beat, OOH (particular for Croatia), TC tender, MediaScan, Viewability, Click fraud are just some of the fruit full topics that are going to roll on this year’s Conference of Media Measurements and Research. Eight extraordinary experts from the European Union will share their knowledge in both theory and practice at the venue in Zagreb on 17th November 2015.

More information about the conference itself can be found HERE but only in Croatian language (unfortunately).

Important “detail” to mention is that the conference is organized by ABC – organization of publishers, event organizers, advertisers and advertising agencies. ABC is the member of International Audit Bureaux of Certifications – IFABC.

In case you feel for some data overload, this is the right place for you. We will ensure to give you a feedback later in November. And as ABC states:

“In God we trust, all others must bring data.”