It seems that, according to McCann’s research, the mental health is taboo in Serbia. When it comes to McCann, we must admit that their answer to a tittle question above would be: both. However, we have decided that M-Factor for this week will be their truthful project under the guidance of McCann Truth Central Beograd. This piece of art signed by one of the most successful communication and marketing player in region has the aim to uncover relevant truths that would help better understanding the world of consumers, in regional and global context and assist better brand and communication building.
Do not forget that in marketing business, facts do matter.
Credits go to: ©McCann Serbia