By D.Mladenović
Niš, Serbia

Sometimes I would have to admit that I am astonished and positively shocked from the marketing news I digged up. This is absolutely case with today’s amazing story.

Namely creative team of McCann agency created and launched, back in 2013, campaign to raise awareness of daily problems blind people are facing – Web Blackout. It attracted tremendous public attention since some of the most influential media in the country participated and respectively reported of the initiative.

Recently, two years after the campaign McCann managed to buy and dress a dog which will lead blind individual. Do I have to mention stunning help this is going to be for the lucky one who gets the “lead” dog?


Official ceremony organised by Beli štap

For this purpose agency McCann got a certificate from Beli štap association.

Picture and video property of McCann Belgrade.