By D.Mladenović
Belgrade, Serbia

We are very pleased to bring up here on the surface one more example that gives us strength to continue our work of digging for astonishing marketing examples on the Balkans. City of Belgrade together with McCann Belgrade made a remarkable move in order to address the ongoing issue.

Namely, the problem is a bit delicate since there was no habits of collecting pet’s excrement on streets, in parks and other public surfaces. Since this could eventually cause a mount of dissatisfaction between the wider population, City of Belgrade deployed McCann Belgrade creative team to draw necessary attention. In between, the City itself provided necessary bags and equipment for waste collection.

McCann did the campaign in, lets say, provocative and catchy way. The official slogan is: For a beautiful City.

Pictures are property of McCann and City of Belgrade.