By D.Mladenović
Tirana, Albania

It seems that all around the Balkan no one cares about the so-called “zebras” (pedestrian crossings). Furthermore it seems that little or no effort has been putted by the authorities to raise the awareness of the issue, until this video came up recently.

Namely globally recognized and well established advertising agency McCANN and its Albanian branch in Tirana, made an astonishing guerilla video addressing the problem and bringing it high up in the her. The video itself is dedicated to 95 of those who lost their lives as a pedestrians on a crossings in 2013.

McCann-Tirana-logo

McCANN Tirana branch’s logo

You may have a look and draw your own conclusion. Maybe, we could stop and wait those few seconds and avoid unpleasant scenes.

Video is property of McCann Tirana.