By D. Mladenović
Požarevac, Serbia

Today’s factor of the week article is going to be rather short and brief but the idea behind the advertisement is however extraordinary and worth mentioning. Namely, already well-known brand in wider region, Plazma, decided to go step further and even more raise brand awareness of itself.

For this purpose, fairly new agency has been deployed, UM. The agency developed one of its kind guerilla advertising which left me speechless. Emphasizing the fact that Plazma biscuit is suitable for any time of the day, they developed commercial which was printed in the newspapers on the specific days placing Plazma’s brand in different part of TV programme during the day. Very very wise. Hereby I do apologize for the poor image quality.


Plazma Commercial in newspapers

Picture credits goes to UM.