By D.Mladenović
Belgrade, Serbia

It was not that far ago when regional communication operator Telekom Srbija launched one of its kind promo video across the region. Official slogan of the campaign was “Park Your Phone while Driving”. Worth mentioning is the fact that campaign is fully planed, designed and produced by McCann Belgrade.

The campaign itself was intended to boost awareness about the phone usage while driving and what devastating consequences one might experience if worst case scenario turn into reality. Furthermore tremendous response of the local media have been recorder and the video itself became viral in less than a week of its original roll out.

As a latest intention to promote safety, aforementioned Company launched Android application with the exact same name and with the exact purpose. Application is available on Google Play and it is free of charge.

android aplikacija (1)

Park Your Phone while Driving – Interface

Hereby M – Factor crew is dedicating to this safety-promo campaign by publishing this news.

Video and picture property of Telekom Srbija.