By D. Mladenovic
Apatin, Serbia

The commercial especially made for those of us that are hard-core beer addicted. Apatin brewery employed world known agency Leo Burnett to think out and direct new commercial for regionally well established and positioned brand Jelen beer.

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Official logo

Short cutover of how actualy did it look while recording.

The fact is that Leo Burnett deployed several different bands all over the country in order to perform certain peace of song “Our Thing”. At the end they putted all the puzzles together and made an advertisment which in no time went viral. It is litteraly possible to hear the song/advertisment several times per day on the radio.

Is there any better way to advertise for free?

Video credits go to Leo Burnett and Jelen Pivo.