Holidays are always a good opportunity to be creative. It is rather sad that we do not have much of “out of the box” marketing moves and campaigns. From time to time there are few bright examples, but far less comparing to countries in Western or even Central Europe. One of those few is coming from IDEA.
Luckily, people and children have been witnessing an extraordinary marketing with human and strong social connotation performed by IDEA. We, hereby spread the word about this remarkable piece of art since we are fully supporting companies and individuals who decided to go this road. More in the following video.