By this point in time I strongly believe that no one who is a bit interested in whirlpool widely recognized as marketing, managed to omit news about Digital Out of Home concept. Namely for full recall go here.
To cut the long story short, Novi Sad based agency Homepage got its first client for this breaking-through technique. It is famous Bambi Concern with its brand JOSH. Official hashtag is #JOSHzabava. For more info about the campaign itself please click here.