By this point in time I strongly believe that no one who is a bit interested in whirlpool widely recognized as marketing, managed to omit news about  Digital Out of Home concept. Namely for full recall go here.

Digital Out of Home live

To cut the long story short, Novi Sad based agency Homepage got its first client for this breaking-through technique. It is famous Bambi Concern with its brand JOSH. Official hashtag is #JOSHzabava. For more info about the campaign itself please click here.

This is how it look like when Digital Out of Home concept is being implemented live.

Picture credits goes to Mr Darko Vidić (