As you are probably aware of, Air Serbia – Serbian flag carrier, is trying to exploit as many effective marketing and PR techniques as possible. One of them is naming the each individual plane after some “Living legend”. This way, Air Serbia creates buzz and trigger both online and offline word of mouth. Recently was turn for Dejan Stanković to become a “legend”.
As once said: Publicity can not be a bad thing.
So far, two aircrafts got their names after Novak Djokovic and Vlade Divac. The third one is privileged to be named after famous Serbian football player Dejan Stankovic. Pictures of the event:
Of course, this is the result of news of this kind. Very effective, cheap and forward-looking method.
Stay tuned, BalkanMarketingStories Crew will keep you updated regularly on the developments.