Recently Converse Serbia lunched interesting QR campaign in order to bring closer their offer to the customers. What it turned out to be the epic qr campaign failure. It looked something like on the following pictures.

Terrible positioning of the code onto the shop window and not adjusting the web-site for the mobile users (who are actually using QR codes) are just examples of “not to-dos“.

What do you think of using QR codes in promo campaigns?