Our today’s post is slightly different than usual and goes beyond the boarders of the hilly Balkans. The reason behind this “sudden” shift is in the simple fact that we want our readers to get better insight not only in the marketing of the Balkan countries, but also marketing in general. Furthermore, we would like you to be triggered by our stories and if you have one of your own, share it with us.

On behalf of BalkanMarketingStories.com team I would like to take you to a journey which shows how controversial marketing used to look like. It is up to you to conclude whether today’s marketing is really shocking, or we have got over that phase already long time ago. Seems like in the past some taboos were not taboos at all.

Babies smoking and drinking, violent husbands or doctors who recommend cigarettes were completely usual.

This hugely sexist ad from the 1950’s was created by the coffee manufacturer and retailer; Chase and Sanborn in 1952. We do not need to explain it any further…  

This old Coca Cola ad advises to give your newborn baby Coca Cola to give him/her a better start in life. Seem that according to the ad it’s been proven that babies who start drinking soda will fit in better during their teen years. According to this Coca Cola promotes a healthy lifestyle, boosts personality and gives the body essential sugars. Pretty controversial…

stare reklame,  pušenje,  cigarete,  zabranjene reklame

“In the early 90s the brand came under fire when it was alleged cartoon mascot Joe Camel was aimed at children, but further back in time its ads were even more sinister, insinuating that smoking is actually beneficial for one’s health. Oh the irony. Several 30s ads urged consumers to smoke Camels ‘For Digestion’s Sake’, while one of the famous one is the pseudo-scientific campaign that reassured people: ‘More Doctors Smoke Camels than any Other Cigarette!” 

stare reklame,  pušenje,  cigarete,  zabranjene reklame

Some of them were very much discriminatory and it would be almost impossible to remain unnoticed nowadays.

stare reklame,  pušenje,  cigarete,  zabranjene reklame

stare reklame,  pušenje,  cigarete,  zabranjene reklame

stare reklame,  pušenje,  cigarete,  zabranjene reklame

stare reklame,  pušenje,  cigarete,  zabranjene reklame

Sexual context within advertisement has been present for ages. Unlike the marketing as we know it, the past tackled this concept “slightly” differently…

stare reklame,  pušenje,  cigarete,  zabranjene reklame

stare reklame,  pušenje,  cigarete,  zabranjene reklame

Truth is that advertising is taking a risk even today by going beyond “soft sell”, dragging us out of the comfort zones and challenging the way customers think. But would some of these old advertisement simply be “too much”?

We will let you think about it and conclude this by quoting Daniel Hennessy, UK chief creative officer at Geometry Global agency, who said that “sometimes it’s risky, yes; but it’s better to be talked about than not talked about.” For the next time, we will explore if the Balkans region hides some controversy…

Stay tuned!

Credits for the photos go to dominomagazine.com