We are constantly talking about the new trends in marketing, but there is still a lot more to discover. The tradition approach is not effective anymore. Now there is no doubt in that. We dig a little bit for you and found out that something interesting is cooking in Serbia. And that something might inspire you to shift to content marketing and discover the world of digital marketing. Content Experience is the first conference on content and digital marketing in Serbia and is on schedule for 3rd and 4th October 2016.
For those of you who are not completely familiar with the term, a definition by Content Marketing Institute website is the one I suggest you to read (for the start).
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Ok, now when we learned that, what about the digital marketing? We have talked about it in the past, whether through mentioning the useful books on terms in digital marketing or e-books available for everyone.
The combination of the two might be the winning recipe for mastering the art of communicating with your customers and prospects without selling. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing valuable information to buyers, the reward is loyalty. And that seems to be the truth. As Content Marketing Institute mentions, content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.
What do the conference organizers promise?
Gathered at the Metropol Hotel for two days, strategists, geniuses, managers, leaders, brain-boxes, creative people will present how creative ideas are born, why some content is interesting and some other not, how and whom to target, which tools are used for measuring results and why results and measurement are important. The more about the conference speakers can be found here.
If you are into the marketing and have some free time in the beginning of October, the Content Experience is the right place to be. The early bird registration deadline is the end of August so don’t miss the chance.
Highly recommended by BMS crew.