It is my genuine pleasure to bring you this piece of art today. I am quite sure that huge majority of you have not heard of famous Romanian candy “ROM”? If not, you are very welcome to have a look what they did to draw the public’s attention and raise the national pride. Moreover I would have to admit that the original intention is outstanding delivered in remarkable manner. For the purpose of creative approach McCann Romania has been engaged.

ROM Screen-Shot-2012-11-30-at-15.59.15

Official logo of transformation

Enjoy this three minutes video in order to get more insights and statistics.

What are your thoughts about the commercial? Do you find it appropriate to mess up with national feelings for, lets say, sole purpose of corporation’s profit?

I would be very delighted to get your opinions in Balkan context. Stay cool, stay tuned.

BalkanMarketingStories.com Crew