Dear all, as always, I am pleased to come up with remarkable pieces of marketing art – this time in takes shape of awareness raising campaign. But, not that ordinary campaign as it might sound on first. This one is particularly dedicated to raise the difference between Budapest (capital of Hungary) and Bucharest (capital of Romania). That is how Bucharest not Budapest campaign was born.

Bucharest not Budapest campaign

Cleverly, one old pal involved in the whole story. ROM chocolates. Yap those ROM chocolates that putted USA flag on their package so to draw attention. Recall here. This time another success with this story.

ROM CandyAll in all, have a look on accompanying video and shape your own opinion.

More funny materials in relation to the campaign.

Bucharest not Budapest T-shirts

Campaign has been shaped by McCann Romania. More info on bucharestnotbudapest.com