After a while I am writing one extraordinary story – which comes with a McCann Belgrade signature. All creativity and dedication this agency employ usually, translates into this example perfectly. The stunning social awareness campaign sample that took place in Belgrade, Serbia.

Social Awareness Campaign Niste sami

Source: mccann.rs / Screenshot

Namely, unfortunate stats show us that around 1500 people on annual basis commit suicide. In order to raise public awareness of Suicide Prevention Center, this stunning “campaign” has been launched.

Campaign won the first place in Cannes on well known advertising festival “Cannes Lions” back in 2011.

BalkanMarketingStories Crew will keep up with reporting on successful stories like this one.