This year brings another opportunity for advertisers to chose the best project and agency at BalCannes.
Last week we were talking about 2016 edition of Weekend Media Festival in Rovinj. This event includes BalCannes – a show that presents top regional advertising agencies. This event is organized by HURA – a Croatian Association of Communication Agencies. This association focuses on bringing together marketing and communications companies and agencies, and it aims at determining and upgrading standards and principles of conduct in terms of market competition. It also provides training and educational events as well as industry festivals including BalCannes.
After reviewing all submitted applications, a jury of different advertisers will choose most creative ones and they will form an overview of the best 25 projects in the region. Region comprises Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia. All agencies have a chance to register their works through BalCannes website. They can entry this competition throughout the whole year. Most original ones will be part of the above mentioned overview.
These 25 projects will be able to make a presentation at the 9th Weekend Media Festival in Rovinj. Let us remind you that this festival is taking place between 22nd and 25th of September and it brings over 120 speakers, around 4000 media, marketing and PR professionals, students and journalists. They will be a part of various discussions and panels in the field of media, marketing, PR and generally communications. For extra information on Weekend Media Festival you can check out one of our previous articles.
As already mentioned, companies can send their entries for BalCannes throughout the year. Registration is still opened and it will close on September 1st. If you still didn’t register this is an excellent opportunity to do so and test your project. Registration is conducted strictly online and you can do it through the official BalCannes web site.
Last year’s winners
We are patiently waiting for top 25 projects of this year. While doing that we did not miss an opportunity to check the best ones from previous year. Agencies that received rewards last year include Ovation BBDO, DRAP, McCann Sarajevo, McCann Beograd, Imago reklamna agencija, Mayer McCann, Grey Worldwide Zagreb, Communis, Publicis Worldwide Zagreb, Real grupa, Formitas BBDO, Studio Sonda, Pristop, Luna TBWA, BBDO Zagreb, Bruketa&Žinić OM, New Moment New Ideas Company Skopje and K&K Promotion. Overview of their winning projects can be found on BalCannes web page.
Stay tuned for more updates from both Weekend Media Festival and BalCannes 2016, maybe your agency will be on the list next time.