While roaming around web pages I have stumbled on the content posted some time ago by inspirational Vintage Balkans (again). Their post about famous alcoholic drink originated from Croatia- Badel lighted a fire for further research. So I wondered if there is some brand development behind, or history review ready to be discovered and included in our M-Rewind section. It appeared there was. The following story is retold in pictures. The point we are trying to reach here is that any brand needs to adjust, modify, change over time to respond to market and time frame requests.
Most probably, the very first memory connection to the word “Brandy” (for people from the region of the Balkans in this case) would be “Brandy domaći”, the famous liqueur, once advertised as follows:
One of the interesting facts is that this liqueur used to be sold in pharmacy stores and therefore it was called Brandy Medicinal.
Badel Brandy was modified for the European market as well, and it launched the new package.
Until 2004, Badel Brandy has had the following appearance:
Every brand/product has its own, unique development story. And for young marketers it is important to spot those developments and take the best of it. Today, we have glanced a bit to Brandy history to show you in photos story of a long tradition and recognized brand. Check out there web page for further insight.
Stay tuned… Cheers!