While roaming around web pages I have stumbled on the content posted some time ago by inspirational Vintage Balkans (again). Their post about famous alcoholic drink originated from Croatia- Badel lighted a fire for further research. So I wondered if there is some brand development behind, or history review ready to be discovered and included in our M-Rewind section. It appeared there was. The following story is retold in pictures. The point we are trying to reach here is that any brand needs to adjust, modify, change over time to respond to market and time frame requests.

Most probably, the very first memory connection to the word “Brandy” (for people from the region of the Balkans in this case) would be “Brandy domaći”, the famous liqueur, once advertised as follows:

brandy 03revijaSvijet1954 Kako je Brandy domaći postao brend, pa Brand No 1

Advertisement from the female magazine “Svijet”, 1954 Copyright: oblizeki.com

 

Advertisement for Croatian producer and distiller of alcohol drinks Badel, Zagreb, c. 1956. See on the picture two famous Badel products: Brandy (cognac) and Šljivovica (schnapps). Copyright: Vintage Balkans

 

brendi 40OglasBrandyMedicinalMarijanBadel oko 1960. Kako je Brandy domaći postao brend, pa Brand No 1

Advertisement for Brandy MedicinalMarijana Badel in 1960

Domaći Brandy Vinoprodukt oko 1970 Kako je Brandy domaći postao brend, pa Brand No 1

1970

One of the interesting facts is that this liqueur used to be sold in pharmacy stores and therefore it was called Brandy Medicinal.

Badel Brandy Medicinal

Badel Brandy Medicinal

Badel Brandy was modified for the European market as well, and it launched the new package.

brandy 03brandprima Kako je Brandy domaći postao brend, pa Brand No 1

Brandy is going abroad

Until 2004, Badel Brandy has had the following appearance:

brendi 20BrandyBadeldo2004 Kako je Brandy domaći postao brend, pa Brand No 1

Brandy until 2004

Brandy Prima Brand nowadays

Every brand/product has its own, unique development story. And for young marketers it is important to spot those developments and take the best of it. Today, we have glanced a bit to Brandy history to show you in photos story of a long tradition and recognized brand. Check out there web page for further insight.

Stay tuned… Cheers!