Author: Vildana Karalic

Holidays are coming!

Going through the holiday season without Coca Cola is close to unimaginable. This brand became sort of a synonym for joyful holidays ambiance. Growing up in a family and an environment that cherishes variety of holidays and traditions was always interesting, especially when you are a kid. From Christmas cookies and presents, to Baklava for Eid, somehow we managed to have it all. I suppose this is one of the reasons why Coca Cola grew on me and became an essential part of that warm holiday feeling. They too managed to have it all! It is not a coincidence that Coca...

Read More

Señor – Star of Outward 2016

This years Outward awards for the best designed billboards in two categories went to projects that encouraged responsible behavior and child protection. Judges had to choose among variety of designs and candidates over the time span of two years. Señor agency was the one that stole the show of this competition, since its projects won in half of the categories. Their billboard for Brave Telephone (Hrabri Telefon) was announced number one. This project in particular tried to raise awareness of child abuse and the problem of not reporting it to the authorities. Besides getting all the credits from the judges, this billboard won the majority of...

Read More

KK Bosna – another missed marketing opportunity or a lesson learned?

Recent days in my hometown, Sarajevo, have been marked by genuinely sad news. KK Bosna, one of the symbols of the city, symbols of this and former state is going to cease to exist?! Even for a girl who is not deeply interested in sports, this was a devastating news. KK Bosna was always more than a club. It was the light motive of this country, some better times, and better people. I had to dig in and try to figure out what are actually the reasons behind this. Last night KK Bosna played a game in a full...

Read More

Lejla Šehić – Daily Dose of Marketing Inspiration!

It is hard to stay positive and motivated in Bosnia and Herzegovina and to continue pursuing your dreams. Phrases like “You came back? From EU? Are you crazy?” are something to get used to. It gets tiring. Until you meet other, young people who decided to stay, work and strive for more. This is how I met Lejla Šehić, a girl who did not need others to tell her she should pursue a career in marketing. From a young age, she wanted to be in front of people, to present, to be heard.When I first met her she was working as a...

Read More

Rise of Social Media Word of Mouth

Word of mouth (WOM) communication is becoming more and more important in the modern world, especially when talking about business.Word of mouth can be used as a powerful method in communication with customers. It helps to attract customers in a much more personal way because clients are relying on experiences of their acquaintances when making their purchasing decisions and creating their customer behavior patterns. Word of mouth marketing is a field in business that requires a lot of research and it is definitely an interesting topic for marketers but at the same time for psychologists and consumer behavior analysts....

Read More