Author: Dušan Mladenović

The First Ever Agency Census in Croatia for 2014

The very first ever agency census has been conducted in Croatia by HURA – Croatian Association of Communications Agencies. The main goal of association and agency census is to “gather marketing communications companies with the aim of defining and improving professional and ethical standards and principles of proper market competition, educating and training, and organizing industry festivals“ On the EU level, there is an remarkable initiative to do a census in all member countries and to sum up all the industry features for an ongoing year. Few words about research itself. The methodology employed presents the combination of quantitative techniques and surveyed launched....

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Welcome to 2016

Definitely it is going to be a busy and challenging years for most of us. Moreover if you are logging these days onto our blog, you may consider yourselves as the most loyal visitors – which is by the way very much appreciated from our side. However I felt free to come up with an amazing and relaxing set of pictures from EX-Yu cities throughout the New Year’s  Eve.  Enjoy them.               We start new round of articles tomorrow morning on this exact place.  Stay tuned. Warm regards, BalkanMarketingStories.com...

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#happynewyear2016

By D.Mladenović & Anida Krajina Brno, Czech Republic We would like to use this chance to frankly thank you for being with us throughout tempting and extremely challenging 2015. Moreover we hope all the following are going to be as much successfully as the ongoing one was. Although we are giving our best to deliver updated and relevant content we are well aware that sometimes we are not succeeding. However for 2016, we promise new website, refurbished design, new sections and more visiting conferences. To round-up this 2015 we prepared some stats for your further reference. We have recorded exactly 45008 page loads from in time span from January up until December of 2015; Moreover, 23660 unique visitors in 2015; 150 marketing based articles, 55 M-Factor of the Week articles, 64 M-Rewind articles etc. Top 10 countries we recorded the most traffic from: Serbia, Czech Republic, Bosnia & Herzegovina, USA, Germany, Croatia, Macedonia, Slovenia, Poland and France etc. All in all these modest statistics rounds off M-Factor 2015. Thank you for following our work, it really means a lot to us. Wherever you are in the world tonight  have a safe, happy and memorable New Year   See you in...

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Holidays – time for a great IDEA

Holidays are always a good opportunity to be creative. It is rather sad that we do not have much of “out of the box” marketing moves and campaigns. From time to time there are few bright examples, but far less comparing to countries in Western or even Central Europe. One of those few is coming from IDEA. Luckily, people and children have been witnessing an extraordinary marketing with human and strong social connotation performed by IDEA. We, hereby spread the word about this remarkable piece of art since we are fully supporting companies and individuals who decided to go this...

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Old-School Kraš Commercials from ’80s

It seems that we are all about and around Kraš commercials these days. Anyway, today in calmer and marketing manner with further rewind connotation. Namely, we are bringing you two very old Kraš commercials. Both of them are bonbons which were or are even now quite actual. Time footprint is up to you to assess. We frankly hope that you enjoyed the commercials since it took a while for us to retrieve and find them. Stay tuned for more of them in the coming weeks. BalkanMarketingStories...

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