Author: Dušan Mladenović

Digital Marketing E-books- Sharing is Caring

It is rather very sad fact that great amount of companies and individuals does not consider digital marketing as a “must” in 21st century. This primarily having in mind context of hilly and somewhat conservative Balkan. Although certain moves are visible in both industry and academia there is much more space for further developments than ever. Recently, I was writing on very pleasant news from academia where one of the very first digital marketing book came up.  That is for sure encouraging, but still both academia and marketing industry are well behind of those of developed countries. This is why...

Read More

Vintage EX-Yu Beer Ads and Commercials

Did you maybe notice the current trends in beer ads and commercials? Ten years ago we have had a competition where every brewery wanted to engage celebrity (of any sort) in beer commercials? Than we had commercials with jokes and then we have got to the point where every single brewery ad has to have football supporter included. Whilst browsing google sky I got the very interesting collection and selection of EX-Yu Beer Ads and Commercials, from all over the former state. If you feel even a bit nostalgic have a look and share them if you like. Tuzlansko...

Read More

Outdoor Advertising – Level Up!

Although few months old, I found this outdoor advertising story important t0 tell. Finally, someone moved out of the comfort zone at tried something new. Banja Luka based distributor Marketauto d.o.o. lunched billboard, promoting new Jeep van. Very Soon after we saw an interesting hand/spray written inscription. Few days later, outdoor advertising art in form of a re-done billboard appeared. With additional follow up answer written. So far, in the region or even in wider public we have not been witnessing such a follow up in such a short time frame. Usually, we are facing rigid slow acting companies with...

Read More

Internet Marketing in Balkans – Guidelines, Facts and Recommendations

Although we are in a second decade of 21st century, many companies, state bodies and individuals act as we are stuck in the 90s (remarkably applicable on Serbian enterprises, with some of them doing a great internet marketing). This led me to come up with a short list on what areas we must pay more attention in the future. Hereby I do not tend to come up with break-through internet marketing ideas, concepts or solutions – I am just willing to list down invaluable pieces of information which I came upon my academic and practical career. What is ROI coming...

Read More