Author: Dušan Mladenović

Extraordinary Cedevita Commercial from 1988

Cedevita. Tradition, long and famous history. I am fairly sure that remarkable majority of you guys are well aware of Cedevita brand and what it indeed is. Hereby I am coming with TV commercial all the way back from 1988, few years before well-known all-out crisis. Feel free to share, comment and watch this ad. Do you like Cedevita in the...

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2D and 3D Guerrilla Marketing at Belgrade Airport

Here we go again with effective and catchy Guerrilla Marketing examples. Today’s story brings us in Serbia, more specifically Belgrade International Airport – Nikola Tesla. Recently in baggage claim area incoming passengers could see some of the following 2D and 3D installments. Very creative, one would have to admit. It seems that Fiat Automotive Serbia is really proud of being part of Serbian image in general. Moreover I found this very efficient and catchy example of how to deploy unconventional methods to draw necessary awareness. In this case well-known Fiat 500L model has been advertised. How do you like...

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Nordeus Together With Jose Mourinho Prepared New Edition of Top Eleven

To be honest, I strongly doubt that any of you (addressing male portion of readers) have missed football managers revelation named Top Eleven. The super popular and world-wide spread game has been developed and launched by Belgrade based start-up Nordeus. As a strawberry on the top, Jose Mourinho promoting it. By some portals, it is far the most popular sport game in the world. But lets take a breath and take this kind of claims with a dose of reserve. Anyway, it is a super extraordinary fact that Serbian start-up created and leveraged remarkable success in the recent years, just...

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All You Need – The Plazma Commercial

Plazma and new commercial. Some of you might note that in the title I felt free to write “The Plazma”. “The” in this context represents strong emotion and affinities towards this product among Balkan inhabitants. It is rather odd and very hard to speak and write about Plazma, and to be objective and neutral. However, here they came with Anyway, our old folk McCann Beograd reestablished its cooperation with Bambi and thereby lunched new campaign. The name of the aforementioned campaign is symbolically “All you need!”. Feel free to have an exclusive look into new commercial which are to...

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The Very First Snapchat Campaign in Croatia by Vipnet

Have you ever heard of Snapchat? What is it at all? Who uses it mostly? Anything? Yap, there is huge portion of population not being aware of social network . It is spreading slowly but firmly, even in Balkan portion of the planet Earth – which does not line up as an early adopter one at all. Croatian operator Vipnet is the very first company from the EX-Yu area who engaged itself in marketing campaign via Snapchat. Further info about social network itself here. Moreover, additional details on the campaign and it’s goals please have a look in the brief video that...

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