Author: Anida Krajina

Dragan Sakan story

Every story of success has its own ups and downs. Every story is special by its own labels. This story (without intention to underestimate any other) has quite interesting timeline. It can be wrapped up under one name- “New Moment”, but it is tied to the past more than it seems. Founded by one of the icons of the Balkans’ advertising- Dragan Sakan, it carries the onus of being a superstar, in the imperative tense. For those who have the lack of information or just a slight “golden-fish” effect in memory, Advertising Age in 1995 proclaimed Dragan Sakan to be...

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Branding Conference in Sarajevo

Without any doubts, the most captivating characteristic of a product is its brand image. Talking about brands theoretically would be completely useless without valid examples, experiences and real life stories. Therefore, we would like to drag your attention to this years Branding Conference organized in Sarajevo, the capital of a hilly Balkan country. Branding conference logo This Branding Conference is the 5th in a row and as it has been tradition for years already, it brings marketing experts, media, branding enthusiasts and gurus to one place in order to share there knowledge with the audience. The outcome of those fruitful discussions is...

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Advertising parody

If you simply google the tittle above, Mrs I-Have-Been-Fighting-Since-Forever-To-Be-A-Relevant-Source (pseudonym: Wikipedia) would say that you are dealing with  fictional advertisement for a non-existent product, another advertisement for existing product or parody of an existing advertisement. Usually it has funny character, meant to be a comedy or a mocking version of an existing ad. Parody present in advertising serves both to entertain and penetrate to audience memory. There are numerous reasons why the parody is used in advertisements and some of them are: 1. The parody serves as an inspiration.  According to an article “when using parody in advertising the parody...

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Consumer Behavior Predictability

Some time ago, M-Factor team conducted a set of experiments for the famous cosmetic retail company in Sarajevo. The aim of the experiments was to show how consumer minds have particular pattern and how consumer behavior can be predictable. Today, we will reveal one of those experiments and conclusions we have gathered. The experiments were conducted in focus group. The focus group is the method that produces wide range of opinions, triggering between members, group pressure and deep discussion. For this particular research, the focus group consisted of 22 and 60. For the start, we will give you a...

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