Author: Anida Krajina

Fintech marketing- challenges and the triumph

Inspirational Box Fintech Marketing   Challenges and the triumph Anida Krajina, spreading good vibes from the Balkans 12th June 2017 In my humble opinion, every business needs some marketing. Some need more, some less, but it does not change the fact that the marketing initiatives represent an enormous source of a business fuel that makes its heart beat faster. And I am telling you when it comes to fintech, that heartbeat needs to be on a roll.   What is fintech? Why fintech? Moreover, why fintech marketing? And what does it have to do with the Balkans? Ok, first two...

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Eye-tracking experimenty pomáhají pochopit spotřebitele

Out of the box Eye-tracking experimenty pomáhají pochopit spotřebitele Anida Krajina, spreading good vibes from the Balkans 1st of June 2017 Učinila jsem prohlášení tam nahoře. A vím, že řeknete – ok, eye-tracking experimenty pomáhají pochopit spotřebitele, a co? Žijeme v době, kde se vědci naučili jak přenést znalosti přímo do mozku, a já vám tady povídám o technologii, která existuje již desítky let. Co je na tom tak vzrušujícího?   Sledování pohybu očí Zdroj: http://balkanmarketingstories.com/eye-tracking-experiments/ Pokud se mě ptáte, odpověď je všechno. Ale já jsem jen výzkumnice, která se  chystá vstoupit do laboratoře a hrát si s technologií sledování pohybu...

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Content Strategy is a Hot Potato

        Cutting Edge Content Strategy is a Hot Potato Without strategy, the content is just stuff Anida Krajina, spreading good vibes from the Balkans 14th April 2017 I keep advocating that having a content strategy is as important as having the strategy in general. It is not easy to imagine that you need a strategy for basically anything that you are dealing with in your business, but to your disappointment- you do. If you are not sure where to start or what to do, you are in the right place. Let me show you that content strategy is indeed...

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UX/UI design: Whose job is it, anyway?

If you are doing (good) marketing, then I am sure you have come across abbreviations UX/UI. It is a fancy set of letters that marketers normally use when trying to sound very smart and cool (among other things). What is the actual connection to marketing is even a bigger mystery? If you have not dug the terms yourself already, I am happy to share some thoughts with you. Right here and right now. So let’s start. UX/UI stands for User eXperience slash User Interface and we often glue it to the magic word design. Does it ring a bell...

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Eye-tracking experiments help to understand consumers

I have made a statement up there. And I know you will say- ok, eye-tracking experiments help to understand consumers, so what? We live in the age where the science has learned how to feed the knowledge directly in the brain, and I am here telling you about the technology already decades old. What is so exciting about it? If you ask me, the answer is everything. But I am just a researcher who is about to enter the lab and play with the eye tracking technology. Everything about eye-tracking experiments is novel for me at the moment. Nevertheless, leaving...

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