Author: Dušan Mladenović

Marketing Trends in 2016

Dear all, we frankly hope that you made it successfully throughout New Year’s weekend and that you are slowly catching up the pace you normally have. All in all, we are warming up gradually for some new features and concepts we are going to introduce in the following months. Nevertheless, we are looking back on 2016 now by bringing up the list of the most visited marketing articles in last 365 days. So let’s roll. Top 10 stories according to site stats for the year of 2016: Influence Marketing Case Study – Fragrance By Me Baby Steps for Real Time...

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❆ MERRY CHRISTMAS ❆

Wishing all EX-YU marketers marking the holiday today a Merry Christmas. Sretan Božić Vesel Božič Do not forget to visit tomorrow for your latest fix of marketing news from the former Yugoslavia. 🎄 Best wishes...

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When Holiday Ad Goes Utterly Wrong

The Christmas and New Year seasons are just around the corner. We are all aware that the end of long and busy business year may lead in overwhelmingly high amount of tasks to be performed, but what we saw these days is simply outrageous in advertising, communication and authorship terms. Very simple fail whilst creating holiday ad. To cut the long story short, this small outdoor holiday ad was placed on ATM terminals of UniCredit in Serbia, resulted in huge outrage online. The reason is rather very simple and straightforward. My questions is: Can you find it (reason) at a first sight?...

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Baby Steps for Real Time Marketing in Balkans

Not so far ago, I wrote an insightful article about Real Time Marketing and it’s Balkan appearance. There, I very much criticized marketing industry for staying immune on this hot trend. Moreover, I provided some several firm reasons why is that so. Now, we are turning to the Chokolategate “scandal” which got triggered recently. These days, we all witness an anarchic salvo of politically backed accusation coming from both sides of the border. An outstanding bundle of spins of inappropriate, nonconstructive and intolerant statements which are only heating up the water to the tipping point (which I hope we...

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Internet Marketing Boosts Sales in Aviation – Facts and Guidelines

Today, we are coming up with a news about an inspiring and ice breaker event in Serbia  – Southeast Europe Aviation Summit (13-14 of December). For the first time in Balkans, in Belgrade. Through prism of our blog thematic, we pay special tribute announcing the panel which is to cover importance of Internet Marketing in sales and customer relationship management in aviation industry. All information about the summit itself, agenda, fees and registration, visiting and keynote speakers you can retrieve here. Organizers promise very good vibes and insider aviation news throughout these two days. Having said that, list of speakers speaks for itself....

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