Author: Dušan Mladenović

Inbound Marketing Conference – inOrbit 2017

At the beginning of March a super interesting inbound marketing conference and out of the box event will take place in Ljubljana, Slovenia. The event itself is to be organized for the third time by Ljubljana based Red Orbit d.o.o. Great combo of topics, speakers and insider info to be expected. This two day event (9th and 10th of March), will be organized for a third consecutive year. The focus areas are: CRO, digital team organization, SEO, consumer behavior, digital strategy, online marketing, PPC, user experience etc. This is far from exhaustive list of topics to be covered by one of double...

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This Marketing Campaign is a Potential Game Changer – VIP Mobile

It has been a while since I was last time analyzing some marketing campaign (recall the latest: Social Campaign – Applause for Kriva Reka, Applause for JDP, Someone has Issues with Ethics in Marketing etc.).  But for today’s topic I found one out-of-the box approach by VIP mobile Serbia. The marketing campaign that might be a solid foundations of new ways to reach clients/customers. So let’s roll. Mobile operator in Serbia decided to go on a rather unexplored and brave way down the street. Namely, with creative support of Leo Burnett (it’s Belgrade branch) they decided to launch a marketing campaign promoting...

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Wages in Marketing Related Positions in Serbia

Recently, a group of highly motivated individuals (Marketing zajednica) decided to carry on a research on wages in marketing. This time they payed special attention to the country of Serbia whilst gathering data from 176 person who are in marketing related position for a few years so far. In a way this is pioneering research. Thumbs up. Methodology In total 176 respondents provided invaluable information in respect of their net wages, experience, positions etc. The research itself has been organized in December of 2016. Standard deviation is 95% of the sample, meaning that sample is very representative. Unfortunately, graphs are...

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Top Marketing Bloggers in Serbia

Don’t get it as a poor excuse, but simple fact that I have a full time PhD studies on my shoulders and job aside, impose occasional shifts in a priorities. Therefore, I apologize for being absent few weeks. Very beloved and demanding Microeconomics textbook pushed me to the mental and physical limits. However, it’s time to effectively open new year. After profound browsing ex-yu online marketing communities we are coming up with a list of marketing bloggers you can utilize in order to get remarkably  accurate, updated and relevant news/insights from area of digital marketing and marketing in general. So, let’s roll....

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