Author: Dušan Mladenović

Online Marketing Going Live

Probably none of you count how many times per day you click that left button on your computer mouse. To break the magic, there are people who actually track this. In the world of online marketing, “clicks” have become a measure of the popularity. In other words, an extra “click” will make you fit in, whether you like the whole philosophy or not. What has been happening in the virtual world has a major effect on the real world around us. Wisely recognized by marketers, online platforms have actually become a mainstream in the 21st century marketing business. From a larger perspective, the internet is being used as a utility in the modern marketing to introduce the products and reach wide masses of consumers at zero cost. Let us make this story more interesting. You have that friend that always sends you requests for online games you DO NOT want to play. The colleague keeps on talking how he needs to harvest some cabbage tonight. Of course, mom is still insisting on you signing up for that “awesome” online game and send her some coins over, so she will jump to the next level. What if those were happening in reality? Kraš, leading Croatian confectionery company, in 2012 presented a new concept of their famous “Animal Kingdom”product line. More precisely, it should connect the most popular Kraš chocolate with...

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Philharmonic Orchestra Chooses Guerrilla

One of the very first attention-catchy guerrilla marketing examples in Serbia particularly took place in its capital Belgrade, more than two years ago. Absolutely no one expected that five representatives of Belgrade Philharmonic Orchestra would draw that much attention to their institution in such an original and viral way. Namely, the whole story took place in so-called Silicon valley, more specific Strahinjića bana street, downtown Belgrade. The county is of the most imperative destination for Belgrade’s “sugar daddy” girls, fancy individuals and many others who dedicate ridiculous amount of their time sitting, gossiping and simply chilling completely neglecting very...

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M – Factor Intro

Dear all, Recently, during the friendly brainstorming session, my friend and I came up with exotic idea of launching specialised blog which would cover hot marketing topics. Primarily, we will take into consideration EX- Yu states and Balkan region as such. Our old pal Google backed us up with constructive information which we took into consideration while developing the initial spark for the blog. We are going to strive to deliver information regarding green marketing, viral marketing, guerilla marketing, neuromarketing, advertising etc. as much as we can. We are going to dig up and dig for effective marketing campaigns which date back into some happier times, as well. Although it sounds tempting and exhausting to manage blog, beside all daily tasks we are performing, we firmly believe that running such a blog is definitely feasible and manageable. Moreover, we are going to give our best to update you regularly on the most interesting topics that come up. Explore. Act. Stand Out. Welcome and enjoy, M – Factor...

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