Author: Dušan Mladenović

Social Campaign – Applause for Kriva Reka, Applause for JDP

Inspirational Box Social Campaign – Applause For Kriva Reka, Applause for JDP The Outstanding Marketing and Inspirational Communication Story With Immense Background Message Dušan Mladenović, spreading good vibes from the Balkans 8. April 2017 Recently, we have been witnessing an outstanding social campaign triggered by Jugoslovensko Dramsko Pozorište (Yugoslav Drama Theater). The campaign itself is nothing particularly complex to execute, but the idea and moreover The Message it brings is simply outstanding – I am free to conclude.   Marketing Mix Source: Selectdraw We know already that Jugoslovensko Dramsko Pozorište knows how to initiate amazing buzz, not only regionally. Not only online. The ultimate hit was the taxi drama campaign. The campaign that made it in top final of New York Advertising Festival last year. Campaign itself has been delivered and creatively supported by McCann Belgrade single of these elements is important on its own. “…taxi drama. The campaign that made it in top final of New York Advertising Festival last year” This time we saw another social campaign, very cleverly delivered. Needless to say, bringing a doze of emotions to the surface by realizing scale of cultural devastation in Serbia. Namely, JDP organized a bus to carry fifty inhabitants of Kriva Reka. Village in central Serbia. The tour has been organized to catered those that has never attended theater play. Moreover, those who never stepped down in Belgrade. Full...

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The Marketing Campaign – Kragujevac-Kilimanjaro Expedition

Inspirational Box The Marketing Campaign – Kragujevac Kilimanjaro Expedition Let’s Unwrapp Forgotten Facts Around One of the Most Demanding Marketing Campaigns from EX-YU Dušan Mladenović, spreading good vibes from the Balkans 28. October 2017 As a sharp reminder that in former Yugoslavia advanced marketing campaigns did exist, the example we will introduce today is the expedition – Kragujevac to Kilimanjaro. Marketing campaign which at that time set a standard and did push the boundaries to what was previously connected with pure commercials. Marketing Mix Kragujevac to Kilimanjaro Expedition Twelve crew members with their five brand new Zastava 101 cars started their 11.000 km long journey...

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Eurowings’ Lesson in Publicity Boost

Inspirational Box Eurowings’s Lesson in Publicity Boost How Did German Airliner Manage to Have Everyone in Bosnia and Herzegovina to Talk About It for Weeks?   Dušan Mladenović, spreading good vibes from the Balkans 25th of October2017 There is no such a thing as a bad publicity. People and public talk about you and your brand is getting momentum. Positive or negative, it is more of a philosophical question. First step is to conveniently trigger, manage and steer it and God forbid – to control the damage. Publicity boost? Far away from simple and ad-hoc sporadic activity which are prone...

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Branding Chances Neglected – Mostar 450 Years Long Old Bridge Diving

Inspirational Box Branding Chances Neglected – Mostar 450 Years Long Old Bridge Diving Why do we Continuously Fail to Recognize Branding Opportunities? Dušan Mladenović, spreading good vibes from the Balkans 8. April 2017 Balkan states and their marketing and branding practices did not bring many remarkable examples so far. The overused and over-elaborated phrase “But there is a huge unused potential” makes us sick to hear in any context, anymore. There are branding chances at every corner you check in the Balkans, but what is the point of having them, when not recognized. Mostar’s Old Bridge Scenery Source: Selectdraw Today,...

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Inbound Marketing Conference – inOrbit 2017

At the beginning of March a super interesting inbound marketing conference and out of the box event will take place in Ljubljana, Slovenia. The event itself is to be organized for the third time by Ljubljana based Red Orbit d.o.o. Great combo of topics, speakers and insider info to be expected. This two day event (9th and 10th of March), will be organized for a third consecutive year. The focus areas are: CRO, digital team organization, SEO, consumer behavior, digital strategy, online marketing, PPC, user experience etc. This is far from exhaustive list of topics to be covered by one of double...

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