Author: Dušan Mladenović

What do all those interrupting Ads try to sell?

Inspirational Box What do all those interrupting Ads try to sell us? A brief sneak peak into concepts of ever growing importance Dušan Mladenović, spreading good vibes from the Balkans 11th of December 2017 Academia, marketing gurus, and institution claim that an average mortal is being exposed to the staggering number of ads each day (both online and offline). It all depends on whom you ask, but average number is varying between four and ten thousand. How do we get influenced? What is the percentage margin of those Ads that make it to our prefrontal cortex (part of the brain...

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Social Campaign – Applause for Kriva Reka, Applause for JDP

Inspirational Box Social Campaign – Applause For Kriva Reka, Applause for JDP The Outstanding Marketing and Inspirational Communication Story With Immense Background Message Dušan Mladenović, spreading good vibes from the Balkans 16th of October 2017 Recently, we have been witnessing an outstanding social campaign triggered by Jugoslovensko Dramsko Pozorište (Yugoslav Drama Theater). The campaign itself is nothing particularly complex to execute, but the idea and moreover The Message it brings is simply outstanding – I am free to conclude. Marketing Mix Source: Selectdraw We know already that Jugoslovensko Dramsko Pozorište knows how to initiate amazing buzz, not only regionally. Not...

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The Marketing Campaign – Kragujevac-Kilimanjaro Expedition

Inspirational Box The Marketing Campaign – Kragujevac Kilimanjaro Expedition Let’s Unwrapp Forgotten Facts Around One of the Most Demanding Marketing Campaigns from EX-YU Dušan Mladenović, spreading good vibes from the Balkans 28. October 2017 As a sharp reminder that in former Yugoslavia advanced marketing campaigns did exist, the example we will introduce today is the expedition – Kragujevac to Kilimanjaro. Marketing campaign which at that time set a standard and did push the boundaries to what was previously connected with pure commercials. Marketing Mix Kragujevac to Kilimanjaro Expedition Twelve crew members with their five brand new Zastava 101 cars started their 11.000 km long journey...

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Eurowings’ Lesson in Publicity Boost

Inspirational Box Eurowings’s Lesson in Publicity Boost How Did German Airliner Manage to Have Everyone in Bosnia and Herzegovina to Talk About It for Weeks?   Dušan Mladenović, spreading good vibes from the Balkans 25th of October2017 There is no such a thing as a bad publicity. People and public talk about you and your brand is getting momentum. Positive or negative, it is more of a philosophical question. First step is to conveniently trigger, manage and steer it and God forbid – to control the damage. Publicity boost? Far away from simple and ad-hoc sporadic activity which are prone...

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Branding Chances Neglected – Mostar 450 Years Long Old Bridge Diving

Inspirational Box Branding Chances Neglected – Mostar 450 Years Long Old Bridge Diving Why do we Continuously Fail to Recognize Branding Opportunities? Dušan Mladenović, spreading good vibes from the Balkans 8. April 2017 Balkan states and their marketing and branding practices did not bring many remarkable examples so far. The overused and over-elaborated phrase “But there is a huge unused potential” makes us sick to hear in any context, anymore. There are branding chances at every corner you check in the Balkans, but what is the point of having them, when not recognized. Mostar’s Old Bridge Scenery Source: Selectdraw Today,...

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