The advertisement or commercials are visible part of the whole marketing product that is delivered to the audience and aimed to hit their buy buttons. It is often hard to predict and evaluate their effect, especially in the short run, but the inevitable fact is that they are born out of vertigo of creativity, great ideas, innovations, ingenuity and art.
Where do I need to go in order not see one bit of an advertisement?
(from The Greatest Movie Ever Sold)
To remind those who have forgotten, advertising has been defined by American Marketing Association as “the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, non- profit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.”
Since BalkanMarketingStories.com strongly supports young marketing enthusiasts, striving to show the world all sides of the advertising and spell some marketing magic, we have decided to dedicate this post to the unusual festival taking place in Belgrade, Serbia. Already eight years in a row, students from the Faculty of Organizational Sciences in Belgrade have been organizing the festival of marketing. This year, the event will take place from 19th to 23rd of March. One of the interesting parts of the festival will occur during the second segment, where participants can run for the award according to the personal choice of the best clipping. Maybe there is an artist within each of us.
The festival, under the symbolic name FONKLAME is one of the bright examples how the ideas’ factory can create a tempting product. We hope you will stay tuned for outstanding outcomes.
BalkanMarketingStories.com keeps fingers crossed for FONKLAME crew to have a blast and a lot of juicy ads on the plate!
For our curious readers: